Self-development courses always have a market. Business programs especially sell like hot cakes. Aspiring entrepreneurs and businessmen like to get their hands on new programs. After seeing promotional content, the wish grows stronger. It is hard to resist subscribing to a business program when you are at a conference. Facing the pressure of being with other entrepreneurs who purchase the programs makes it even more tempting. At first sight, every business program looks like valuable investment. However it is not always the case. Some of the programs are outright bad. Some programs will not benefit your line of trade.
Consider your profile
Be thorough with how you would like to use the program. Think about how you are going to get returns from this investment. Count the number of free hours you have in hand. Are you realistically going to commit to any extent? Ask yourselves a lot of questions in regards to your profile. See if the program suits you at this stage of career and life.
Do a thorough research about the program
Thoroughly research the program and its founder. Before being carried away by the big names, check out modules of the program. Determine if the modules are in accordance with your personal and business goals. In regards to speakers and experts, some may be all hype. Prefer substance over hype and research about their previous works. Checkout free previews of their previous programs.
Consider your business
The business program for which you are spending should fit your line of trade. What the speaker is offering should benefit your business model. You are not going to do any good to your burger business by learning how to be an amazing stage speaker. Choose the course that benefits your business. Choose the program which helps sharpen the skills needed for your business.